GoodLife Gemz is a small crystal shop with a long family story behind the counter. The owner, Chris Ward, is the third generation of a business family that started with one man, one recipe and a table at the grocery store.
A family that sells in person
In 1971 David Ward, Chris's grandfather, made a lens cleaner and anti-fog recipe in Malad, Idaho, and sold it by demonstrating it to shoppers at the local grocery store. His kids helped. That business is Z-Clear Anti-Fog, still family-owned and still made by hand in small batches in Ogden. You can read the Z-Clear side of the Ward legacy on its blog.
The habit stuck: put the real thing in someone's hand and let them decide. It is the same way we sell stones here.
Why a crystal shop fits the family
A crystal is hard to buy from a photo. Color changes in the light, weight surprises people, and a raw cluster never looks quite like the picture. So the shop is built around holding things before you buy them, the way David's customers tried his cleaner on their own glasses.
New to it? Our note on how to pick your first crystal is the short version we use on the floor. And as with everything here, we sell stones for beauty, curiosity, gifting and collecting, never as a treatment for anything.
Neighbors in the same building
GoodLife Gemz shares the historic Cannery Center at 380 E 2000 N, North Ogden, with its sister business, Goodlife Nailz, a salon of independent nail technicians. Look for the double canner doors.
Chris also runs Ward Consulting AI and Grow With AI, which help small business owners use AI helpers. Every helper they offer runs first in the family's own businesses, this shop included.